No matter what product or service you represent, there are powerful strategies that will help you become a top-producing sales person. Gain a better understanding of the importance of the sales function and learn new skills in relationship management, prospecting, customer management, and delivering a compelling sales presentation. Move yourself or your sales team to increased success.

CEUs/ILUs: 1.6
Length (in hours): 16
Price in USD $195.00
Price in CAD $265.00


Unit 1

Sales and Relationship Management

  • Describe career opportunities in sales
  • Discuss the role of sales in business
  • Demonstrate elements of successful selling

Unit 2

Prospecting and Customer Management

  • Establish product strategy
  • Illustrate and integrate customer strategy into sales strategy
  • Target market segmentation, database marketing, customer decision-making

Unit 3

Product/Service Features and Benefits

  • Differences between features and benefits
  • Product differentiation and product placement
  • Perception

Unit 4

The Sales Presentation

  • Plan, customize and conduct a sales presentation
  • Handling objections; opening and closing techniques
  • Servicing a sale and the use of negotiation

Learn about the other courses which are part of the same certificate:

Next start date

Nov 2 – 27