Other Online Certificates and Courses

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Agenda

Unit 1: Social Media in the Sales Process
- An introduction to the 3Cs of social media selling model: Connect,
Convert, and Continue.
- An overview of relevant social media tools and their user
demographics.
- Choosing the best social media platforms to achieve your unique
sales objectives.

Unit 2: Strategic Referrals
- Building a powerful professional network online.
- Leveraging hidden features of LinkedIn to get introduced to new
leads.
- Generating referrals strategically through social media.

Unit 3: Closing the Deal
- Discovering a prospect's preferred communication style before you
meet.
- Uncovering buying motivations and hot buttons.
- Shortening the sales cycle by building trust online.

Unit 4: Selling While You Sleep
- Monitoring existing customers online to identify new sales
opportunities.
- Staying front-of-mind with customers and prospects.
- Establishing automated systems to generate new leads.

About online learning

Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends.  It’s easy. It’s fun. 

How the Course Works

It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom.  You will have a password and use your email address and password to gain access.

Once inside the online classroom, here’s what you can expect.

Participate when you want

You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week.
There are no live real-time requirements or meetings. You decide when you participate.
For the best learning, participants should log into the course on 2-3 different days of the week.

What you will do

For each Unit, you will:

• Read the print readings (about 20 pages a week)
• Have the option of accessing the online readings
• Listen to the audio presentation for the Unit and view the slides
• Have the option of taking a self-quiz to see how much you have learned
• Engage in written online discussion with your instructor and other participants

For best learning, you should make one or more comments at 2-3 different times each week.
The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.

Discussion

The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.

Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.

We encourage you to make 2-3 comments each week to maximize your learning and enjoyment of the course.

It’s easy. It’s fun.

Geoff Evans is the founder of SocialMediaCoach.ca and TheAnimatedAdvisor.com where he helps businesses tell their stories in creative and compelling ways through social media, websites, and animated video.
Geoff is an international speaker, Professor in Corporate Communications and Public Relations, and a veteran of the financial services industry where he spent fourteen years as a sales professional, sales trainer, and
business coach.

Course Objectives
- Provide an understanding of how to leverage social media beyond marketing.
- Explore the powerful intelligence gathering opportunities of social networking.
- Introduce hidden features of social media tools that make sales success easier.
- Explain simple systems to attract new customers to your business.
- Demystify technology tools to increase your comfort and confidence.

Course Outcomes
Upon successful completion of the course you will:

- Learn to sell 24 hours a day - even while you sleep.
- Earn more referrals with no fear of rejection.
- Create more sales opportunities.
- Close more sales in less time.
- Develop stronger relationships for greater cross-selling opportunities.

Completion Requirements