How It Works

Course outcomes

After attending this course, you will:
  • Have a more indepth understanding of integrated marketing’s most important concepts that are the foundation for improving integrated marketing results.
  • Be able to apply integrated marketing concepts to the practical how-to practice of creating an integrated marketing approach and campaign, using both digital and print promotion techniques.
  • Increase your confidence about your knowledge of the emerging area of integrated marketing in your own work. 
  • Know how to provide a more engaged ‘Contact Us’ page, select the best digital promotion methods for your industry and organization, and know the top 5 integrated marketing methods trending up.
  • Possess the knowledge to apply the best integrated marketing practices to your own campaigns and efforts.

Course objectives

  • To provide the two key principles that underly integrated marketing and why it is so effective.
  • To deliver advanced and practical integrated strategies that work across customer audiences and products.
  • To illustrate integrated marketing concepts with The Integrated Marketing Model for practical marketing situations, objectives and methods. 
  • To provide learners with a basis for improving their integrated marketing by employing some of the best strategies to move customers from inquiring to more engaged and then to becoming customers and repeat customers.

About Online Learning

Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends. It's easy. It's fun.

How the Course Works

It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom. You will have a password and use your email address and password to gain access. Once inside the online classroom, here's what you can expect.

What You Will Do

For each Unit, you will:

  • Access the online readings
  • Listen to the audio presentation for the Unit and view the slides
  • Take a self-quiz to see how much you have learned
  • Engage in written online discussion with your instructor and other participants

For best learning, you should make one or more comments at 2-3 different times each day.

The content (readings, audio lectures, slides) and self-quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.

Participate When You Want

You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week. There are no live real-time requirements or meetings. You decide when you participate.

For the best learning, participants should log into the course on 2-3 different days of the week.


The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.

Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.

We encourage you to make 2-3 comments each day to maximize your learning and enjoyment of the course.

Learn about the other courses which are part of the same certificate:

Next start date

Nov 6 – Dec 1