A project and activity based course, you will get the opportunity to practice with Google Analytics for more advanced learning and skill development. Your instructor will work with you on implementing Google Analytics for your own website. You will come away wiith the skills necessary for employing this most useful tool.
CEUs: 1.6
Length (in hours): 16
Price in USD $195
Price in CAD $265
One Month Course
Agenda
Unit 1
Google Analytics Setup
- Your Google Analytics Account
- Navigating Google Analytics
-
Google Analytics Reports and Dashboards
Unit 2
Google Analytics Reports
- Acquisition Reports
- Behavior Reports
-
Conversions
Unit 3
Google Analytics Data Collection
- Categorizing Users and Sessions
- Applying Configuration Settings
-
Generating Reports
Unit 4
Creating Custom Dimensions and Metrics
- Analyzing Data
- Event Tracking
- Applying Demographic Filters