Develop a two-way communication and marketing strategy for your organization using social media. Let your instructor guide you in exploring major social media, including Twitter, LinkedIn, and blogging. Learn quick, easy ways to use Twitter, blogs, and LinkedIn to engage your customers or clients and keep them interested in your organization or business. You’ll find out the advantages and disadvantages of each, and learn what’s right for your work and kind of organization. 

CEUs/ILUs: 1.6
Length (in hours): 16
Price in USD $195.00
Price in CAD $265.00


Unit 1

  • Social media as a two-way communication
  • The customer-business relationship 
  • The power of viral marketing
  • Building customer loyalty with social media
  • Using social media to brand your organization

Unit 2

  • Creating, marketing and communicating using Blogs
  • How blogs got started
  • Writing blogs for work and business
  • Marketing and promoting your blog
  • Business strategies for blogs

Unit 3

  • How to use Twitter 
  • Uniqueness of Twitter
  • Creating tweets and messages
  • Doing research and information gathering with Twitter
  • Integrating Twitter with other publicity

Unit 4

  • LinkedIn: a social media for professionals
  • Why businesses and professionals use LinkedIn
  • How LinkedIn distinguishes itself among social networks
  • Getting connected with LinkedIn
  • Case studies and examples of business and professional uses

Hear from our past students

I learned how much I wasn’t using LinkedIn after reading the materials and watching the presentation/videos! This section of the course was worth 10x what was paid for the class!
- Stephanie Long

Learn about the other courses which are part of the same certificate:

Next start date

Mar 7 – Apr 1, 2022