Mastering Video Marketing Certificate

Program Courses
Video Marketing

YouTube for Business

Other Online Certificates and Courses

 Register Online

Call us at:
800-284-4823

Send email to:
Julie.Thomas@iavalley.edu

Sight, sound and motion are much more compelling than static words on a page. Video is very hypnotic and it quickly speeds up the “know, like and trust,” factor with your audience. In this course you will discover how to use simple online video to quickly bond with your viewer, drive traffic to your website, boost business and build brand awareness.

Find out how to shoot simple, effective videos without costly fancy equipment or savvy technical skills.  Discover the secrets to creating content that commands attention.  Learn how to dominate Google and YouTube with your video and to strategically use YouTube to market your business 24/7 -- even while you sleep.

One month course, Rob Lee, instructor.

Course Outline

Unit 1
Video Marketing Essentials & Techie Tools
-Camera equipment
-Lighting & Sound
-YouTube 101

Unit 2
Crafting Compelling Content
-Scripts
-What type of video to shoot & when
-Keywords are key

Unit 3
Hooks, Headlines & Traffic Building Secrets
-5 Hot Hooks
-Create Attention-Grabbing Headlines
-Video Search Engine Optimization

Unit 4
The Details That Deliver
-Video idea Hot Zones
-Promotional videos that pop
-Sales Video Script

About online learning

Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends. It’s easy. It’s fun.

How the Course Works

It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom. You will have a password and use your email address and password to gain access.

Once inside the online classroom, here’s what you can expect.

Participate when you want

You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week.
There are no live real-time requirements or meetings. You decide when you participate.
For the best learning, participants should log into the course on 2-3 different days of the week.

What you will do

For each Unit, you will:

• Read the print readings (about 20 pages a week)
• Have the option of accessing the online readings
• Listen to the audio presentation for the Unit and view the slides
• Have the option of taking a self-quiz to see how much you have learned
• Engage in written online discussion with your instructor and other participants

For best learning, you should make one or more comments at 2-3 different times each week.
The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.

Discussion

The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.

Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.

We encourage you to make 2-3 comments each week to maximize your learning and enjoyment of the course.

It’s easy. It’s fun.

$245 USD

Ave. hours 16, 1.6 CEUs/ILUs

What some students say:

"Yes, very satisifed+++ with the course." - Lori Morgan

 "Great up to date info. Awesome personality that is great for online course. Very helpful. Good to have instructor that practices what they preach." - Justin

Course Objectives

• To address the technical tools necessary to create compelling online video
• To provide students with video marketing skills to grow their businesses, market their books, products or programs
• To address how video can be used to generate brand identity, to gain media exposure and increase your credibility within your market
• To provide insider video search engine optimization secrets to dominate Google and YouTube with your videos 
• To discover how to choose video topics that will generate views and help you create a raving fan base

Course Outcomes

• At the end of this course you will know the essential elements to shooting simple online video, including best camera equipment and lighting and sound principles.
• You will have a script or “formula” to follow that will help you to shoot content with ease for both educational and sales purposes.
• You will know how to increase search engine optimization with your videos for better rankings in Google and YouTube.
• You will understand how to do target market research and shoot videos based on that research

Completion Requirements