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Certificate outcomes

• Have a more indepth understanding of advanced important marketing concepts that are the foundation for improving marketing results.
• Be able to apply advanced marketing concepts to the practical how-to practice of creating marketing pieces, both digital and print.
• Increase your confidence about the effectiveness of your own marketing work. 
• Know how to provide the rationale and customer behavior reasons behind successful marketing strategies and why they work so well.
• Possess the knowledge to apply the best practices to marketing campaigns and efforts.
  
  

Certificate objectives

• To provide the two key principles that underly integrated marketing and why it is so effective.
• To deliver advanced and practical integrated strategies that work across customer audiences and products.
• To illustrate integrated marketing concepts with The Integrated Marketing Model for practical marketing situations, objectives and methods. 
• To provide learners with a basis for improving their integrated marketing by employing some of the best strategies to move customers from inquiring to more engaged and then to becoming customers and repeat customers.

About Online Learning

Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends.  It’s easy. It’s fun.