How It Works
Course outcomes
At the end of the course, you will:
- Have an overall understanding of how online advertising works;
- Possess guidelines on how to create, maintain and analyze Google AdWords and Facebook Ad campaigns;
- Know how to test and improve your online advertising strategies;
- Gain the technical knowledge to utilize and analyze results using Google Adwords and Facebook Ads;
- Know how keyword variations, related keywords, language and estimated click-per-pay statistics can improve your online advertising results.
Course objectives
- To provide participants with an overview and understanding of online advertising functions today and its role in advertising and marketing;
- To provide participants with the practical, how-to knowledge of how to create, maintain and analyze an online advertising campaign;
- To provide participants with the knowledge of how to test online advertising campaigns;
- To provide participants with the knowledge of how to determine Return on Investment, pricing, and ad positions for Google Ads;
- To provide participants with an understanding of Facebook Ads, how they differ from Google Ads, and current and likely future trends in online advertising.
About Online Learning
How the Course Works
It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom. You will have a password and use your email address and password to gain access. Once inside the online classroom, here's what you can expect.
What You Will Do
For each Unit, you will:
- Read the print readings (about 20 pages a week)
- Have the option of accessing the online readings
- Listen to the audio presentation for the Unit and view the slides
- Have the option of taking a self-quiz to see how much you have learned
- Engage in written online discussion with your instructor and other participants
For best learning, you should make one or more comments at 2-3 different times each week.
The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.
Participate When You Want
You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week. There are no live real-time requirements or meetings. You decide when you participate.
For the best learning, participants should log into the course on 2-3 different days of the week.
Discussion
The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.
Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.
We encourage you to make 2-3 comments each week to maximize your learning and enjoyment of the course.