How It Works
Course outcomes
- At the end of this course you will know the essential elements to shooting simple online video, including best camera equipment and lighting and sound principles.
- You will have a script or “formula” to follow that will help you to shoot content with ease for both educational and sales purposes.
- You will know how to increase search engine optimization with your videos for better rankings in Google and YouTube.
- You will understand how to do target market research and shoot videos based on that research
Course objectives
- To address the technical tools necessary to create compelling online video
- To provide students with video marketing skills to grow their businesses, market their books, products or programs
- To address how video can be used to generate brand identity, to gain media exposure and increase your credibility within your market
- To provide insider video search engine optimization secrets to dominate Google and YouTube with your videos
- To discover how to choose video topics that will generate views and help you create a raving fan base
About Online Learning
How the Course Works
It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom. You will have a password and use your email address and password to gain access. Once inside the online classroom, here's what you can expect.
What You Will Do
For each Unit, you will:
- Read the print readings (about 20 pages a week)
- Have the option of accessing the online readings
- Listen to the audio presentation for the Unit and view the slides
- Have the option of taking a self-quiz to see how much you have learned
- Engage in written online discussion with your instructor and other participants
For best learning, you should make one or more comments at 2-3 different times each week.
The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.
Participate When You Want
You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week. There are no live real-time requirements or meetings. You decide when you participate.
For the best learning, participants should log into the course on 2-3 different days of the week.
Discussion
The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.
Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.
We encourage you to make 2-3 comments each week to maximize your learning and enjoyment of the course.