Google Analytics

If you are not reviewing your website statistics, then you are missing several key opportunities to profit from your website traffic. This course, aimed at non-technical users, will take you through all the key techniques and how to use website analytics using the world-standard Google Analytics, a free online tool.
You’ll understand your visitor traffic better, learn how to calculate return on investment (ROI) for your online advertising, and find out how to get more conversions and sales from your website visitors. A must for anyone serious about leveraging more success from their website.

CEUs: 1.6
Length (in hours): 16
Price in USD $195
Price in CAD $265

One month course

Agenda

Unit 1

Key analytics

Importance of tracking your website
Introduction to Google Analytic
Installing Google Analytics to your site
Learning from visual analytics
Key analytics you should be reviewing weekly

Unit 2

Understanding your website visitors

Understanding your website traffic
Understanding your visitors
Turning visitor traffic into profit
Search engine optimization (SEO) primer
Understanding search engine traffic
Determining high value keywords for SEO

Unit 3

Key Techniques

Creating and using Goals
How to build a abandonment funnel
Optimizing your site based on funnel feedback
Creating and using Campaign Tracking

Unit 4

eCommerce and ROI

eCommerce tracking
Calculating ROI from online advertising
Custom Reporting
Creating and using Advanced Segments
How to track across multiple domains
How to become Google Analytics Certified Partner

Hear from our past students

Thanks so much for your guidance through this course. You did an excellent job as an instructor. Your level of involvement really made the course the success that it was.
- Anonymous

Learn about the other courses which are part of the same certificate:

Advanced Google Analytics