Enter the fascinating and emerging field of integrated marketing. Explore how to move potential customers from one media to another, increasing their interest and purchasing. See how different media complement each other.  Take home an Integrated Marketing Model to help you choose what’s best for your business and industry.  
Put it all together with a one-year integrated marketing plan that engages your customers, moves inquiries to customers, and projects a positive image for your organization and efforts.

CEUs/ILUs: 1.6
Length (in hours): 16
Price in USD $195.00
Price in CAD $265.00


Unit 1

Moving Inquiries to Customers

  • The purpose and uniqueness of Integrated Marketing.
  • Some 25 marketing options. Choosing the best for you.
  • An Integrated Marketing Model
  • All paths (almost) lead to your website

Unit 2

Developing Inquiry Campaigns

  • Choosing your methods
  • Generating inquiries
  • Following up with inquiries
  • Hidden Engagement with ‘Contact Us’

Unit 3

Your Best 5 Digital Marketing Methods

  • The hot 5, and why they work
  • Picking your best 5 digital marketing methods
  • Trending Up
  • Why multiple channels can reach different audiences

Unit 4

Integrating Digital with Print

  • Following digital with print
  • Using print to engage your website
  • What goes in print; what goes online
  • The 3 most effective engagement techniques

Learn about the other courses which are part of the same certificate:

Next start date

Jun 3 – 28