Instructor
William A. Draves
William A. Draves teaches marketing and practices marketing on a daily basis for an organization marketing services, programs and products throughout North America.
He has more than 40 years experience in marketing, including traditional print marketing and online marketing. As the field of integrated marketing has emerged, he researched and studied some 25 different marketing delivery methods in putting together an Integrated Marketing Model.
Draves has edited “The Marketing Manual” and its six editions, starting in 1984. He has studied under some of the great marketers in the last several decades, including Philip Kotler, Anver Suleiman, Rene Gnam, and Paul Franklin.
He currently designs and executes digital, print and integrated marketing campaigns that include catalogs, flyers, post cards, email, website design, and video.
Draves has taught marketing to audiences around the world, including Russia and Australia, as well as in online classes. His current marketing interests include developing demographic market segments trending up, writing email copy, and designing post cards that sell.