How It Works
Course outcomes
-
Have a more indepth understanding of advanced important marketing concepts that are the foundation for improving marketing results.
-
Be able to apply advanced marketing concepts to the practical how-to practice of creating marketing pieces, both digital and print.
-
Increase your confidence about the effectiveness of your own marketing work.
-
Know how to provide the rationale and customer behavior reasons behind successful marketing strategies and why they work so well.
-
Possess the knowledge to apply the best practices to marketing campaigns and efforts.
Course objectives
-
To provide key principles that underly proven best marketing strategies.
-
To deliver advanced and practical strategies that work across customer audiences and products.
To outline the work of some of more outstanding marketing authorities. -
To illustrate advanced marketing concepts with practical marketing situations, objectives and methods.
-
To provide learners with a basis for improving their marketing by employing some of the least understood and most overlooked marketing concepts that work.
About Online Learning
How the Course Works
It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom. You will have a password and use your email address and password to gain access. Once inside the online classroom, here's what you can expect.
What You Will Do
For each Unit, you will:
- Access the online readings
- Listen to the audio presentation for the Unit and view the slides
- Take a self-quiz to see how much you have learned
- Engage in written online discussion with your instructor and other participants
For best learning, you should make one or more comments at 2-3 different times each day.
The content (readings, audio lectures, slides) and self-quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.
Participate When You Want
You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week. There are no live real-time requirements or meetings. You decide when you participate.
For the best learning, participants should log into the course on 2-3 different days of the week.
Discussion
The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.
Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.
We encourage you to make 2-3 comments each day to maximize your learning and enjoyment of the course.